
Fever-Tree
This project was a YCN student brief. The brief was to create beautifully designed limited edition bottles to engage customers and raise money for Malaria No More UK. I had to select one of the five regions given that are affected by Malaria and create a set of four different designs inspired by four different countries within that region. The designs had to be beautiful and sophisticated so as to connect with the target audience of 35-65 year olds. Each wrap design had to have its own look and feel whilst also looking like they are from one collection and part of the same family, and of course be eye-catching on a busy retail shelf. My concept was to incorporate tribal patterns into my designs as Africa is very well known for its tribes.
​
To construct a 3D prototype of the final designs I used original Fever-Tree Tonic Water bottles, removed the original labels, and drew the designs straight on to the bottles using a permanent pen. I drew the designs, typography and logo straight on to the glass bottles.


​
​
The Congo is located in central Africa and is dominated by Bantu-speaking tribes. This design is based upon a pattern from a Rafia cloth made by the Kuba tribe.
Congo

Mali
Mali is the eighth largest country in Africa and home to the Dogon people. This tribe is one of the largest in the country. This design is based upon a pattern from a Malian mud cloth.

Kenya
Kenya is a country on the East coast of Africa and home to the Masai, the most famous African tribe. The design is based upon a bold, vibrant pattern from the Masai tribe.

Nigeria
Nigeria is a country on the Gulf of Guinea and Africa's most populous country. There are more than 300 tribes in Nigeria. This design is based upon an Adire cloth from the Yoruba tribe.
